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Website Accessibility: The Absolute Minimum. Most people take using the Internet, the World Wide Web and websites for granted; they do not have any form of disability. John Hookham looks at the absolute minimum level of accessibility that a website should provide and describes three simple tests. Request 'Website Accessibility: The Absolute Minimum' by John Hookham via email.
Website Accessibility and the Law. Websites are subject to the requirements of the Disability Discrimination Act and you can be challenged on the grounds of accessibility. John Hookham looks at the legal implications and presents the results of a brief survey into several NHS websites. Read the white paper and survey 'Website Accessibility and the Law' by John Hookham as a pdf or xps.
Website accessibility and usability. For most people access to the Internet and the information it contains is easy. But for the disabled both accessing and viewing websites can present difficulties. John Hookham looks at some of the problems faced by those suffering from 'digital exclusion'. Published in Bulletin; the magazine of the Records Management Society Download a PDF copy (1.2Mb).
Internet agriculture; phishing, pharming and other cyberspace scams. John Hookham looks at the current crop of cons and tricks floating around the web. Published in Evaluation Centre and Conspectus.
Email Compliance: Keep it all or delete it all? John Hookham looks at the legal implications and the options that are available to achieve compliance and meet the requirements of seemingly conflicting legal statutes. Published in Evaluation Centre - Download a PDF copy.
The SWOT Business Tool. In this paper John Hookham will introduce you to the ideas behind SWOT analysis, and provide suggestions as to how you might carry out a SWOT analysis of your own. The paper is based on a SWOT analysis at a large NHS Foundation Trust. Download a PDF copy or Download an XPS copy.
Website five things to do and five things not to do Five things that you should do or include when designing a website and five things that should be avoided ... or taken out if they are already there.
Website Images - Pixels and Quality. This paper looks at some of the considerations and examines the trade-off between size (and hence download speed) and quality of website images. There will be no loss of quality providing you chose the right format and adhere to standards.
Website - Search Engine Optimisation Producing the website is only the first part of the marketing program. The second, and probably the most important part is SEO ... after all there is no use having a website if no-one see it. .
Improve your Website - Seven Steps This paper looks at seven issues that need to be considered when designing or re-designing a website to ensure your visitors give you the thumbs up ... and that your site comforms to W3C accessibility standards.
Web Marketing (Part Two)
Part one of this series highlighted the importance of having a good website.
Equally important for small business is to have a consistent image. This does not mean spending two million pounds with a design consultancy. But having a decent logo design, clear strapline (see below) and message etc embodied in the website, business cards and stationary builds credibility and looks more professional … and need not be expensive.
A strapline is the short phrase that best describes your business. This could be your USP – unique selling point eg "24-hour mobile chiropractor - there to get you mobile."
And having a professionally printed postcard advertisement in your local library or shop should be complemented by a website in the same style, with the same message. This attention to detail shows that you take your business, and therefore your clients, seriously.
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