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Avocado Website
The fruit of the lauraceous tree has a leathery green or black skin; it is a good standard healthy fruit that is often used as a ‘starter’. The Avocado website option is an ideal ‘starter’ and enables your company to have a web presence with the minimum of fuss, at an affordable price.
The Avocado website provides a professional site and associated email service to publicise your business. After you have agreed the design and provided the content, the site and can be ‘live’ on the Internet within a day.
Even this basic starter option will be W3C ‘double-A’ rated for quality and accessibility and be W3C CSS (cascading style sheet) compliant.
Summary: One page, costs £190.
For a pdf brochure that contains the complete list of features and costs for each option simply use the email Request Brochure
Web Marketing (Part Two)
Part one of this series highlighted the importance of having a good website.
Equally important for small business is to have a consistent image. This does not mean spending two million pounds with a design consultancy. But having a decent logo design, clear strapline (see below) and message etc embodied in the website, business cards and stationary builds credibility and looks more professional … and need not be expensive.
A strapline is the short phrase that best describes your business. This could be your USP – unique selling point eg "24-hour mobile chiropractor - there to get you mobile."
And having a professionally printed postcard advertisement in your local library or shop should be complemented by a website in the same style, with the same message. This attention to detail shows that you take your business, and therefore your clients, seriously.
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