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Orange Website
The orange has segmented, juicy fruit neatly packaged in its own yellow-red rind. Equally, Orange is the quick start option to highlight different aspects of your business with for example an on-line brochure for products and services together with a company profile; the ideal choice for a small business.
The Orange website includes up to five pages of content which can be a mix of text and graphics. The web pages all have a ‘liquid’ display. This means that the site content automatically adjusts to take full advantage of the user’s screen resolution, from 800x600 to 1440x900 etc.
The website will have a W3C ‘double-A’ rating for accessibility, so for example the text size can be increased for ease of viewing (from the browser menu select View > Text Size, you can try it on this page) also people with other disabilities will be able to use the site.
Summary: Five pages, costs £500.
For a pdf brochure that contains the complete list of features and costs for each option simply use the email Request Brochure
Web Marketing (Part Two)
Part one of this series highlighted the importance of having a good website.
Equally important for small business is to have a consistent image. This does not mean spending two million pounds with a design consultancy. But having a decent logo design, clear strapline (see below) and message etc embodied in the website, business cards and stationary builds credibility and looks more professional … and need not be expensive.
A strapline is the short phrase that best describes your business. This could be your USP – unique selling point eg "24-hour mobile chiropractor - there to get you mobile."
And having a professionally printed postcard advertisement in your local library or shop should be complemented by a website in the same style, with the same message. This attention to detail shows that you take your business, and therefore your clients, seriously.
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