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Pineapple Website
The Pineapple is a large fleshy, edible fruit protected by a solid skin topped with a crown of leaves. Similarly Pineapple is a robust, rich e-commerce solution for the medium-sized business and contains functionality normally only found on large company websites.
The Pineapple website with multiple pages for product illustrations, a secure payments system coupled with an extensive visitor reporting and analysis system is the ideal Internet store. Pineapple also enables your business to cater for special offers and promotions with the option to use a cms (content management system).
The website has two additional high contrast viewing options and supports assistive technologies such as ‘screen readers’ and ‘touch screens’.
Summary: Fifty pages, costs £2,000.
For a pdf brochure that contains the complete list of features and costs for each option simply use the email Request Brochure
Web Marketing (Part Two)
Part one of this series highlighted the importance of having a good website.
Equally important for small business is to have a consistent image. This does not mean spending two million pounds with a design consultancy. But having a decent logo design, clear strapline (see below) and message etc embodied in the website, business cards and stationary builds credibility and looks more professional … and need not be expensive.
A strapline is the short phrase that best describes your business. This could be your USP – unique selling point eg "24-hour mobile chiropractor - there to get you mobile."
And having a professionally printed postcard advertisement in your local library or shop should be complemented by a website in the same style, with the same message. This attention to detail shows that you take your business, and therefore your clients, seriously.
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